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INSIGHTS

Thinking on design, strategy, and the culture of creative work.

Designing for the Caribbean Context

Design Thinking

Designing for the Caribbean Context

What happens when global UX patterns collide with local cultural realities? A reflection on designing for Caribbean users.

May 20265 min readRead Article→

AI in Design

AI Doesn't Know Your Users.

The output was fluent, professional, and perfectly legible to anyone trained on the same design canon the model was trained on. It just didn't look like Trinidad.

Design Thinking

Your Research Method Is Also an Import

Participants were not silent because the interface was broken. They were silent because I had asked a Caribbean person to narrate their own confusion to a stranger, alone, on camera.