Event Design
Bacchanalia Weekend
Graphic DesignBranding2020
The Challenge
Bacchanalia needed to stand apart in a saturated Carnival events market, attracting a premium audience while honouring the spirit of the culture.
The Approach
A visual identity that blended the heat and chaos of Carnival with refined editorial — bold typography, a limited colour palette, and a campaign concept built around the idea of 'deliberate abandon'.
The Outcome
The event sold out in 48 hours. The visual language was adopted across merchandise, video, and activations for the following two years.
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