Girls With Roots

The brand had a strong social presence but lacked a digital home that could hold its community content, e-commerce, and editorial voice in one coherent experience that resonated with all stakeholders.

We designed a platform that put community at the centre, with editorial content, product recommendations, and a member directory all woven together. The visual identity celebrated texture, depth, and the full spectrum of Caribbean femininity.

Community membership grew 3x in the first six months. The platform became the brand's primary content channel.