Little Miss Arima

Soca artiste Nessa Preppy needed a visual identity for her sophomore album that could carry serious cultural weight. "Little Miss Arima" is a deeply personal tribute to her hometown and her lineage as a direct descendant of the First People of Trinidad and Tobago. The challenge was to create artwork and campaign collateral that honoured that ancestral identity with authenticity and power, while functioning commercially across formats from streaming platforms to physical merch and live event materials.

I led the full creative direction for the album's visual rollout, building every touchpoint around a single idea: the quiet strength and radiance of the First People. The cover artwork places Nessa at the centre as both subject and symbol, styled with cultural regalia that commands presence without spectacle. The visual language drew from the warmth and earth of Trinidad's landscape, using rich, cinematic tones to evoke heritage, pride, and intimacy. That foundation carried across the album launch invites, marketing collateral, posters, banners, and merchandise, creating a cohesive world around the album rather than just a single image.

The campaign earned recognition well beyond the release itself. The launch event drew music industry leaders and generated local and international press coverage. The album secured features on both Apple Music and Spotify, with the artwork widely praised as a sincere and striking tribute to the Indigenous identity of the First People of Trinidad and Tobago. The visual identity amplified the album's narrative beyond the music, positioning Nessa Preppy as an artist with a distinct, culturally grounded aesthetic.